Kleine Wereldreiziger is more than a travel blog

We’re a platform for parents exploring the world with their children and already 6,000+ parents use our Kleine Wereldreiziger APP 📱

Digital reach: recent & relevant

We may not be a mass-reach account, but we reach the right audience - families who actively plan, book and travel.

Instagram / monthly

10.5K followers → parents, planners, decision makers
20.4K views (per month)
4,070 accounts reached
36.5% non-follower reach → which indicates organic growth
Engagement rate: ~3.7% (by reach) → this is above average

Facebook / monthly

9.3K followers → primarily mothers & family planners
95% women → strong focus on primary decision-makers
Core age: 35–54 (≈ 90%+)
Location: Netherlands (≈ 96%) + Belgium
Strong reach in major Dutch cities (incl. Rotterdam, Amsterdam & Utrecht)

Newsletter

10K+ subscribers
Average open rate: 24.43%

Finland 5

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Strong numbers are the foundation.

What makes them work is context: real experiences, family-tested content and an audience that actually acts on what we share.

What we bring to the table

Think routes, e-guides, our own Kleine Wereldreiziger app and first-hand stories - supported by a full promotional toolkit:

Family-tested itineraries
SEO-driven evergreen articles
Newsletter features
Social & campaign content
Accommodation spotlights
Drone photography & video

Distributed across our website, app and social channels - for both reach and relevance.

Finland Angreni 3

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How we collaborate

We keep it simple. We only partner when the content fits and the match is real on both sides. That means:

A clear brief
Shared goals
Creative freedom
And a focused, equal collaboration with a budget aligned with the work involved.

Barter collaborations are possible when they genuinely fit our audience and don’t require us to cover any additional costs. We value open communication before, during and after every partnership. Please tell us what you’re looking for!

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Kleine Wereldreiziger - founded in 2012 - is one of the Netherlands’ pioneering family-travel platforms. Founder Mireille Steegmans (BA Communications & Online Marketing) blends professional expertise with more then two decades of travel and coaching. She began blogging in 2004 in China and now leads a team of four travel-savvy mums. Today we do more than only trips: we focus on learning, quality time, and authentic experiences for families. Mireille believes the world is one big classroom and there’s so much to discover and learn!

Serious about working together? Request the media kit

We’re always happy to explore the right setup. If the request is purely a database add or there’s no budget for meaningful promotion, we’re likely not the right fit and that clarity benefits both sides.

What others say about us

We found working with Kleine Wereldreiziger to be a real pleasure. Mireille and Leo are lovely people who are easy to communicate with—direct and approachable. They’re open to many ideas and transparent about what we can expect. They think along with us and highlight our products in various creative ways. Working with Kleine Wereldreiziger is highly recommended! We’re very satisfied with the reports we received.

Imke Vaes

Accountmanager DJI Benelux

https://store.dji.com/nl

Score: 9–10. Everything was great! Quick alignment of expectations on both sides, professional communication, solid information and lovely people to take along on a trip. It was fun to try a collaboration and this worked out well! Unfortunately, “families” isn’t really a target group for us in other regions, so I can’t set up this kind of partnership often, but when I can, I’ll definitely reach out to Kleine Wereldreiziger.

Manager Media & Communication

this customer wants to remain anonymous

This is so beautifully written by Daphne! If you don't understand Dutch, I suggest that you put it through Google Translate to enjoy something special. So professionally beautiful you cannot stop once you have started! I hope that Leyla can convince her to come back.

Mark Hartmann

Director Airport Game Lodge

www.airport-game-lodge.co.za

Everything was great. It was a pleasure to have Angreni and her family with us. She is lovely and enthusiastic, and we're very happy with the articles that followed. Their visit will help make the destination better known in the Netherlands, especially for families.